Most marketers say the blog is their most important type of content. This means that the blog has become increasingly popular to generate business and attract customers for your company. And to use it correctly you need to know how to pick a most favorable topic!
The low investment to maintain a blog and the guaranteed return, there are some of the things that have made companies migrate to this content marketing strategy. However, having a blog and generating content is not enough to increase your company’s revenue and expand your customer base.
You should invest in quality blog articles. Take care of writing, grammar, spelling, using paraphrazer tool and, above all, bring information really relevant to your audience.
Selecting a good topic
Write about what your persona wants to read. The success formula for any blog text is to get readers’ attention, and a good tip for that is to write about what they are looking for daily.
The secret to writing a successful blog article is to select topics that 80% of your readers would find irresistible.
But how do you get to a good topic?
Simple, you first need to know your target audience. So there will be some clues to what they search for daily on the internet. You can also find out which subjects most catch your persona’s attention.
Then you can use digital marketing tools to discover hot topics. These include the Google Keyword Planner, Google Trends, UbberSuggest and others for keyword searches.
You can still use BuzzSumo and Google News, for example, to get to know the most popular subjects on social networks and the entire internet.
Another suggestion is to practice benchmarking and follow what your main competitors are doing.
And last but not least, you can select some of the most common questions with your sales department and answer them on your blog.